Jurnal Konsep Bisnis dan Manajemen, Vol. 2 No. 1, November 2015

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This research was aimed at revealing the relationship between service self esteem and buying decisions at adolences in Medan. There were one independent variables, namely buying decision and one dependent variable, self esteem. This research tested hypothesis. There was not correlation between self esteem and buying of decision in adolecenceat Medan. This research used purposive sampling method which involved 210in adolecenceal Medan as its sample. Data were collected through survey with two scales; 1) self esteem scales, and 2) buyinh decision scales. Data were analyzed with product moment with the help computer of SPSS version 17 for windows. The result showed that there was correlation between self esteem and buying decision with (P=0,000) and (R=0,345)

Kata Kunci: self esteem, and buying decisions

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