ANTECEDENT BEHAVIORAL INTENTIONS PADA KONSUMEN RESTORAN PLATINUM

Jurnal Manajemen Prima, Volume VII, Nomor I, Januari 2017

Rabu, 13 September 2017 14:30 | Sudah dibaca 777 kali

The background of this research was examined antecedent behavioral intentions. The objectives of this research was analyzed the effect of Servicescape perceptions on Employee service quality, the effect of Servicescape perceptions on Overall services quality, the effect of Employee service quality on Overall service quality, the effect of Servicescape perception on Behavioral intentions. the effect of Overall service quality on Behavioral intentions. A sampling with purposive sampling techniques of one hundred fifty of restoran platinum as the respondents provided the data that were analyzed for this study. Using a sub-set of the sample consisting of one hundred fifty of restoran platinum was used to test five hypothesized relationships in the model. Data analysis in this research was used Structural Equation Model (SEM) to test the independent variables influence the dependent variable. The result of this research conclude that the effect of positively and significantly dimension of servicescape, employee services quality, overall service quality, behavioral intentions on restoran platinum consumer.

Kata Kunci: Store environments, Servicescapes, Behavioural intentions, Service quality, Shops, Customer services quality.